Step-by-step methodology. Each article maps one precise stage of the audit and strategy process — from brief to final document.
00 articles · In progress
Analysis Case StudyA hypothesis. A problem. A page. A letter. In-depth analysis with a practitioner's point of view — opinionated and precise.
00 articles · Ongoing
Comparison VSOne Asian brand, one Western counterpart. Two markets, two messages. Cultural intelligence revealed through deliberate contrast.
00 articles · Growing
Journal LogA process journal. Each entry documents a real activity — a skill being built, a tool tested, a technique absorbed. Written as it happens, not after.
00 articles · Running
Behind the View
Every article here is drawn from active strategy work — real audits, real briefs, real clients navigating Japan, Korea, and China.
The goal is not to observe these markets from the outside. It is to document how they actually work, and how to operate within them.
Step-by-step methodology. Each article maps one precise stage of the audit and strategy process — from brief to final document.
A hypothesis. A problem. A page. A letter. In-depth analysis with a practitioner's point of view — opinionated and precise.
One Asian brand, one Western counterpart. Two markets, two messages. Cultural intelligence revealed through deliberate contrast.
Not a guide to improvement.
A record of the process itself.
Log documents the work behind the work — real activities, real skill-building, written as they happen rather than reconstructed after the fact.
No retroactive polish. No sanitised conclusions. Just the honest account of someone working through a discipline, with the full weight of uncertainty that implies.
All articles are available in English.
New pieces publish every two weeks.